Meet your
i2i team.

A software company, underpinned by our people.

Rich in history and experience, still at the cutting edge of Business Software.

Established in 2009 by Owner/Founder, Nathan Adams.

Nathan Adams


Founder/Owner of i2i who has developed the software from the ground up. After working within the industry for many years, Nathan has taken the best of his knowledge and experience and put this into the design of the software. Nathan's career began with an Engineering apprenticeship at the MoD Cardiff. Nathan’s past experiences range from IT manager at various companies, from a technical ‘hands on’ roll through to international project management.
Nathan is also a qualified Mechanical engineer and is equally at home when consulting in a manufacturing environment. In his spare time Nathan loves nothing more than to get out with his partner and Max the dog for a walk on the beach and when they’ve had enough, he’ll get on his bike for a spin round the lanes. A keen sailor and traveller he’s always on the move.
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Gareth Holtam

Managing Director

A people focussed leader whose simple goal is to provide an environment where colleagues love and enjoy what they do while getting in the trenches with them. Having worked extensively in Retail & Business Banking and Financial Services for most of his career across a plethora of different roles from national account management and business development through to performance leadership and Commercial Directorship, he’s now locked into the industry that has always really excited him.
As Gareth says, there's no better feeling than seeing your team delivering a solution for a customer taking away their pinch points and automating their processes making their businesses more efficient and streamlined. Gareth's a family man, married with two children, a keen rugby fan and nowadays when he gets chance likes to get out on the push bike.
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Lee Baker

Software Development Director

Having joined i2i in 2013 after leaving college, Lee has worked on several projects within the business, developing systems for well-known companies and brands to simplify company processes. Over the past eight years, Lee has developed a wide range of skills in software development, including i2i integrations with multiple well known 3rd party carriers to streamline dispatch processes. Lee is passionate about delivering automated solutions for businesses to deliver a positive customer experience, which is in total sync with i2i's philosophy.
Lee is continually developing and honing new skills to keep our software and his capability at the leading edge of the industry, he embraces learning new software languages and is fluent in multiple. Away from the office, Lee enjoys spending time outdoors on his mountain bike and loves keeping up to date with the latest rugby and football results. Lee enjoys global travel with his partner and visiting new and exciting locations.
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Joseph Adams

Account Manager

Joseph started with i2i at the beginning of 2021. He is a people-oriented fast-moving sales professional and having worked in customer focussed roles across a number of industries over the past 6 years his passion is people. For Joseph, it is all about putting a smile on his clients faces and always trying to understand how he can make their lives easier. He loves nothing more than putting a solution in place, removing inefficiencies and creating streamline automated businesses.
With 4 developers at his disposal, he’s in a unique position to deliver outstanding software capabilities for all customers, meeting their tactical and strategic goals quickly and simply. In his personal life his main passion is music, listening to it and playing it on his piano or guitar. Mainly R&B, Reggae, SKA. He has always been passionate since a young age. He is what he refers to as a “Seasonal Athlete.” Meaning, every time the sun is out and the weather is warm, you will find him outdoors on a long run or bike ride.
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Aaron McCartney

Senior IT Manager

Aaron is passionate about helping our customers modernise their IT infrastructures and run more efficiently in doing so. His eye for detail and wealth of IT experience make him perfectly placed to identify areas of improvement and project manage the process of change within our clients organisations, helping them keep up with the ever-evolving technological world.
Arron gets the most satisfaction from utilising his experience to develop tailored IT solutions based on the individual needs of our customers. Outside of work Arron enjoys travelling, water sports and weightlifting.
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Sophie Adams

Office Manager

Sophie joined the team in 2021 after graduating from university. She is the organiser that keeps everything running efficiently within the i2i office, from planning meetings, booking training and events, dealing with payments and the general day to day running of our headquarters. Sophie’s efficiency and organisation helps the rest of the team focus on the client facing tasks.
Having autonomy to make key decisions as well as being encouraged to come up with new ideas is what drives Sophie. She also has a meticulous eye for detail which comes in very handy in her line of work! In her spare time, she enjoys cosy nights in with a good film and has recently started candle making. She keeps active through yoga and long walks, whatever the weather!
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Bradley Jones

1st Line Support Manager

Bradley comes from a technical background with lots of IT experience. As First Line Customer Support, he has regular interaction with both our new and existing clients and enjoys problem solving, providing a great service and helping our customers get the most from our software. Understanding our customer’s evolving needs and adapting our software to support their business goals is something that Bradley is passionate about.
Running the helpdesk means he’s at the front line of all our new developments as well as supporting with customer onboarding, training and configuration. He enjoys working in the dynamic, fast paced environment that i2i offers as well as being part of a close-knit team. Bradley spends his free time socialising with friends, in the gym or on his bike. He also enjoys playing football.
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